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  • Time Management for Entrepreneurs

    As the New Year approaches, I felt it appropriate to start the New Year off by addressing one of the biggest challenges that face most of us, Time Management. Entrepreneurs and small business owners often struggle with time management.   It is easy to fall into the trap if doing lots of things yourself, instead of finding or delegating various tasks.  ...

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  • The Serious Nature of Logos

    The Serious Nature of Logos Your Logo symbolizes your company and provides an image nothing else can provide. It is one of the many important elements of a business, yet it is often an after thought or a poor step child of the overall brand and message of the businesses.  A logo, its thought, construction and efforts to brand is incredibly important.  ...

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  • Branding Basics – Marketing Plan

    If your business is going to survive and thrive, you will need to put together a marketing plan. Marketing plans can be complicated, without a doubt, but for the purposes of this article we’ll try to keep things pretty simple. A basic marketing plan will include: strategic focus: what you intend to sell and the appetite for that product or service t...

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  • Signs as Marketing

    Signs are so widespread we hardly notice them. That is until we’re looking for one and then we only note that in passing. We don’t realize their effect on us, which is one reason why they’re so effective. However, it is precisely because they are so commonplace that many merchants take them for granted. Obviously, most small business o...

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  • Passion:  Critical to success

    Passion: Critical to success

    When you choose to open a business, your chances at success—and satisfaction—are greater if you love the work you do. Passion is what will make the difference when it gets tough.  It’s what will make you get up in the morning when you would rather pull the covers over your head and stay in bed.   Passion is one of those vital ingredients that will di...

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