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  • The Serious Nature of Logos

    The Serious Nature of Logos Your Logo symbolizes your company and provides an image nothing else can provide. It is one of the many important elements of a business, yet it is often an after thought or a poor step child of the overall brand and message of the businesses.  A logo, its thought, construction and efforts to brand is incredibly important.  ...

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  • Branding Basics – Marketing Plan

    If your business is going to survive and thrive, you will need to put together a marketing plan. Marketing plans can be complicated, without a doubt, but for the purposes of this article we’ll try to keep things pretty simple. A basic marketing plan will include: strategic focus: what you intend to sell and the appetite for that product or service t...

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  • Signs as Marketing

    Signs are so widespread we hardly notice them. That is until we’re looking for one and then we only note that in passing. We don’t realize their effect on us, which is one reason why they’re so effective. However, it is precisely because they are so commonplace that many merchants take them for granted. Obviously, most small business o...

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  • Passion:  Critical to success

    Passion: Critical to success

    When you choose to open a business, your chances at success—and satisfaction—are greater if you love the work you do. Passion is what will make the difference when it gets tough.  It’s what will make you get up in the morning when you would rather pull the covers over your head and stay in bed.   Passion is one of those vital ingredients that will di...

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  • 5 Things Successful Leaders: Don’t Do

    Thanks to technology, the thought process that everyone can become CEO of their own business is very high.  This in turn has create a new term:  Faux-trepreneur.  This fake entrepreneur never sticks it out.  When it gets tough they quickly fold and return to the world they knew before, blaming everything, but never examining themselves, their failed ...

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