Signs are so widespread we hardly notice them. That is until we’re looking for one and then we only note that in passing. We don’t realize their effect on us, which is one reason why they’re so effective. However, it is precisely because they are so commonplace that many merchants take them for granted. Obviously, most small business o...

Continue reading »

When you choose to open a business, your chances at success—and satisfaction—are greater if you love the work you do. Passion is what will make the difference when it gets tough.  It’s what will make you get up in the morning when you would rather pull the covers over your head and stay in bed.   Passion is one of those vital ingredients that will di...

Continue reading »

Thanks to technology, the thought process that everyone can become CEO of their own business is very high.  This in turn has create a new term:  Faux-trepreneur.  This fake entrepreneur never sticks it out.  When it gets tough they quickly fold and return to the world they knew before, blaming everything, but never examining themselves, their failed ...

Continue reading »

A question we are frequently asked is  “How much should my company spend on marketing and advertising?” It’s a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs.   Unfortunately, instead of seeking a rational answer to the question, many of them just ignore it, in the hopes it will simply disap...

Continue reading »