Social Media has been the latest “fad” to impact businesses. In fact, many companies both large and small have spent the majority of their marketing budget on social media platforms in the hope that this is the Holy Grail. Sadly, for many businesses this has resulted in less than satisfactory results. Many smaller firms have “bet the farm” on social me...

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Growing businesses face a range of challenges. As a business grows, different problems and opportunities demand different solutions – what worked a year ago might now be not the best approach. All too often, avoidable mistakes turn what could have been a great business into an almost success. Recognizing and overcoming the common pitfalls associated ...

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