The Serious Nature of Logos Your Logo symbolizes your company and provides an image nothing else can provide. It is one of the many important elements of a business, yet it is often an after thought or a poor step child of the overall brand and message of the businesses.  A logo, its thought, construction and efforts to brand is incredibly important.  ...

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Signs are so widespread we hardly notice them. That is until we’re looking for one and then we only note that in passing. We don’t realize their effect on us, which is one reason why they’re so effective. However, it is precisely because they are so commonplace that many merchants take them for granted. Obviously, most small business o...

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