Channel Letters are very popular and they make a bold impression.  They’re beautiful to look at, are highly visible both day and night, are energy efficient, and allow for some wonderfully creative 3D designs. They are found on building exteriors, as well as inside many high-end malls. The bottom line is that Channel Letter signs are an excellent choice...

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Today the terms Business to Business (B2B) and Business to Consumer (B2C) is being replaced with the term Human to Human (H2H).  This change is occurring do the realization that our interactions on every level must treat everyone as a human being. This begins and ends throughout every interaction with our client.  It is the lifeblood or any organization....

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Social Media has impacted our lives in ways everyone is still trying to understand.  Marketers are grappling how to best use the tools, yet algorithms, providers, users and our society as a whole is moving at a pace which consistently has left marketers in the dark or with proverbial ‘egg on their face’. Predictions are rife as to what is next...

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It may be a great soundbite, but what does “Turning Customer Service Into a Powerful Sales Tool” actually mean? Most people think customer service is something that happens after the sale is made. Or that customer service is a department people call when they have a problem. However, WE KNOW AND UNDERSTAND intuitively that customer service is something t...

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Social Media has been the latest “fad” to impact businesses. In fact, many companies both large and small have spent the majority of their marketing budget on social media platforms in the hope that this is the Holy Grail. Sadly, for many businesses this has resulted in less than satisfactory results. Many smaller firms have “bet the farm” on social me...

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