Building a brand, your brand is not a simple exercise.  Nor is it simply an exercise on your company’s journey.   The simple fact is that if you have launched your company – your baby, then every aspect of it is a reflection of you.   So to put it simply – your brand is you!    So how do you begin to build your brand? Where to start?  One of th...

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The Serious Nature of Logos Your Logo symbolizes your company and provides an image nothing else can provide. It is one of the many important elements of a business, yet it is often an after thought or a poor step child of the overall brand and message of the businesses.  A logo, its thought, construction and efforts to brand is incredibly important.  ...

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If your business is going to survive and thrive, you will need to put together a marketing plan. Marketing plans can be complicated, without a doubt, but for the purposes of this article we’ll try to keep things pretty simple. A basic marketing plan will include: strategic focus: what you intend to sell and the appetite for that product or service t...

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Signs are so widespread we hardly notice them. That is until we’re looking for one and then we only note that in passing. We don’t realize their effect on us, which is one reason why they’re so effective. However, it is precisely because they are so commonplace that many merchants take them for granted. Obviously, most small business o...

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A question we are frequently asked is  “How much should my company spend on marketing and advertising?” It’s a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs.   Unfortunately, instead of seeking a rational answer to the question, many of them just ignore it, in the hopes it will simply disap...

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