Social Media has impacted our lives in ways everyone is still trying to understand.  Marketers are grappling how to best use the tools, yet algorithms, providers, users and our society as a whole is moving at a pace which consistently has left marketers in the dark or with proverbial ‘egg on their face’. Predictions are rife as to what is next...

Continue reading »

Social Media has been the latest “fad” to impact businesses. In fact, many companies both large and small have spent the majority of their marketing budget on social media platforms in the hope that this is the Holy Grail. Sadly, for many businesses this has resulted in less than satisfactory results. Many smaller firms have “bet the farm” on social me...

Continue reading »

Building a brand, your brand is not a simple exercise.  Nor is it simply an exercise on your company’s journey.   The simple fact is that if you have launched your company – your baby, then every aspect of it is a reflection of you.   So to put it simply – your brand is you!    So how do you begin to build your brand? Where to start?  One of th...

Continue reading »