There are many definitions for customer service, but what we all agree on is it the way that we treat a prospect when they come in contact with our business, whether that business be retail or service oriented.

There has never been a time to provide the best customer service than in today’s world. Consumers today buy more on the service that they receive rather than price. Don’t get me wrong price is important, but many consumers will pay a higher price just to receive great customer service.

Let’s look at the reasons that people buy and let’s start with you. Think of the last investment you made when purchasing something. The purchase must be fresh in your mind, perhaps it was a car, a new outfit or a piece of jewelry.

Think about the process that went into purchasing that item. Did you do research? Did you hunt around? What service did you encounter and was the service more important to you than the price?

For most consumers, they will say yes. They’d rather pay more and receive exponential customer service than receive poor service and pay a cheaper price.

Now, obviously the best of both worlds is great service and best price, but if you can only supply one or the other always side on that of providing the greatest customer service. You will never go wrong by providing that service. Even if a consumer chooses not to purchase from you they will always remember the service you offer and will perhaps return in the future or better yet they will tell someone else about the care you gave them.

Service is simple.  It means that the person, who is serving you, has your interest and needs foremost in their mind.  If they are thinking about their commission, when can they go home or are upset over something, then they will not provide you a true service experience.

Great customer service and we mean great, starts with your organization providing great service to your own employees.  This means they will be long term and are happy individuals who are looking to provide the same positive experience for your prospects and clients.

Great customer service is always going over and beyond. It’s leaving a lasting impression by delivering premium service to everyone that comes into contact with your business. Every point of contact matters from the greeter, to the person that answers the phone to someone that works in the warehouse.

Also, don’t mistakenly think that customer service ends after the purchase has been made. You must keep providing fantastic service to your customer in order to keep their commitment and loyalty with you. Service after the purchase makes the determination of whether they will purchase from you again or recommend you to their friends and family.

How are you doing when it comes to customer service? Will you leave a lasting impression and create a loyal customer or will you push them into the arms of your competitor?

Set yourself and your business apart by providing the very best.